SERVICES & METHODOLOGIES

Services

Communications Research

Advertising Evaluations
Branding (Name & Logo Development)
Communication Checks
Copy Testing
Concept Development & Positioning
Pre & Post Advertising Awareness

Consumer Behavior

Attitude, Awareness & Usage
Brand Equity & Image Studies
Customer Segmentation
Tracking Studies

New Product Development & Packaging

Name Generation & Testing
Products Concepts & Line Extensions
Packaging Design & Graphics Evaluation
Product Evaluations
Taste Tests

Consulting & Other Services

Marketing & Advertising
Research Planning & Design
Facilitation of Brainstorming Sessions

Research Methodologies

Qualitative In-Person & Online

Focus Groups & Mini Groups
In-Depth Interviews (IDIs), Dyads & Triads
In-Person & Mobile Ethnographies (In-Homes, Shop-Alongs)
Automotive Clinics
Consumer & Trade On-the-Street Interviews
Telephone IDIs
Quant-Qual Sessions

Quantitative

Mall & Retail Intercepts
Online Surveys
On Premise Exit Interviews
Telephone Surveys
Fieldwork Coordination

Markets Covered

Most of our work is conducted in the primary Hispanic markets throughout the USA. We have also conducted research in emerging markets that do not have a Hispanic research infrastructure by sending a team to recruit and execute the work. We also do work in Mexico, the Caribbean, Central & South America.

SERVICES & METHODOLOGIES

Services

Communications Research

Consumer Behavior

New Product Development & Packaging

Consulting & Other Services

Research Methodologies

Qualitative In-Person & Online

Quantitative

Markets Covered

Primary Hispanic Markets

EMERGING MARKETS